Hypnotica – Volume 2
May 11th, 2010
Volume 1 was intended to get attention and introduce people to Hypnotica. It worked. Volume 2? Warm and friendly.
Archive
Archive for the ‘branding’ Category
Branding for the Women’s Dating Market
March 3rd, 2010
Dating experts Robbie & Brian…or is it Brian & Robbie? Anyway, the guys from Inner Confidence contacted me about branding their new women’s division. They wanted to build on their success in the men’s dating market. I previously developed an identity and branding package for their company which was well received.
They needed to begin marketing online and offline for their new women’s division ASAP. Blue Moon developed a blog and brochures (below) for their first seminar to get them started.
The Leon Jackson Video
December 12th, 2009
Here is the Leon Jackson video for Creative that inspired the No Talent Jones key art in an earlier post. The link in the earlier post has been broken because of copyright issues in the US.
Many people have emailed me asking about Jackson and the song. I like the song and the video. I don’t know why it was never released in the US. That’s the music biz, I guess. The video was used as an inspiration because No Talent Jones will be about a modern day crooner.
Branding Hypnotica
December 11th, 2009
Hypnotica is a personal development guru. With his first DVD – Volume 1, producer Steve Myles wanted a DVD jacket that was impactful to introduce him to the public and establish him as a brand.
I designed a cover that reflected Hypnotica’s intense personality and that looked like he was being interrogated.
No Talent Jones
November 30th, 2009
This project happened during the summer. I’m now allowed to chat about it.
While Mike Binder was working on the script for his next feature film project, he asked me to start designing key art to help flesh out the look and feel of the movie. No Talent Jones is a musical comedy set in Detroit. Mike was trying to sign Leon Jackson to star. Jackson was the winner of The X Factor, Britain’s version of American Idol.
Mike liked the retro Blue Note Jazz look of one of my early comps and wanted to explore that direction further. I used one of Jackson’s music videos as a resource. I presented these three designs in horizontal format that would be used for both outdoor and online.
Mike liked the top one with Jackson’s arm extended. I created a web page with the lock-up that will promote the concert accompanying the screening in selected cities.
The project was due to be shot this winter but is being delayed for six to nine months. Leon Jackson has agreed to do the project.
JokeyPhone Brand Extention – the TV show
June 25th, 2009
Working with Mike Binder was great. He’s really funny, works hard, and understands entertainment.
Mike wants to produce a national TV show after the JokeyPhone brand is established. It would be a strip comedy show version of JokeyPhone. (America’s Funniest Home Videos meets Make Me Laugh meets American Idol, meets Deal Or No Deal.) It would feature the best jokes of the site.
I created TV Guide ads to show how we would extend the look and feel to print. The show would be hosted by celebrities. I did a version for the spanish show and JokeyPhone Kids as well.
JokeyPhone Brand Extention
June 8th, 2009
Hollywood writer, director and actor Mike Binder called me about working with him to come up with branding ideas for his new comedy web platform, JokeyPhone.
JokeyPhone is a tool to help people tell, hear, remember, and pass on great jokes. It’s a website and a phone app that allows you to access hundreds of jokes from thousands of categories in lightning quick video files.
The key to all this is the unique teleprompter which can be accessed from your webcam or phone camera.
An ad agency in New York City designed the JokeyPhone site, but Mike wanted to extend the brand. This is the JokeyPhone homepage:
An obvious way to extend the brand was to have JokeyPhone in Spanish. Another way was JokeyPhone Kids, where kids could tell jokes with the help of their parents. Here are the homepages I designed:
The versions are color coded. The JokeyPhone Kids version includes banner ads I designed for target advertisers Nickelodeon and FAO Schwarz. The spanish site has a banner ad I designed for the spanish version of Mike’s next film project, No Talent Jones.
You can check out the beta version JokeyPhone here. It’s fun!
I’ll be posting more JokeyPhone branding soon.
Double Down Drums Application
April 7th, 2009
John Kozan, the bandleader from Double Down sent me a photo today from their recent gig at Swing 46 in New York City. I designed their band logo a few months ago and recently had it applied to their drum set.
Here’s the photo with drummer Jay Lepley sitting at the drums with the new logo applied. John really loves how it turned out. I think it really pops. Especially in a dark jazz club.
Defrag Me! Event Branding
October 11th, 2008
It’s always fun to work with Emily Greene and Viva Creative. They’re event planners out of the Washington DC area who like to inject a little humor into their work. I had worked on a few titles with Viva before. This project was a little different.
Emily wanted me to stay on the project beyond the event identity. They needed to brand the Tech Ed Trade Show in Orlando for Raxco Software and PerfectDisk. I thought Emily’s Defrag Me! concept was perfect for a trade show filled with mostly male computer techs.
Originally, we tried a graffiti style type treatment, but eventually settled on this hand designed treatment. Here is the horizontal version.
And here it is applied to the 10 ft. poster art I created for the trade show booths.
Here is the full booth including booth signage featuring the iPod Touch.
The vertical, stacked version below was used for one of the posters as well as the t-shirts. The T-shirts were a huge success. Five hundred were gone in less than two days. When they were gone many people asked how they could buy them.
Here is Donna Savarese, Senior Communication Strategist for VIVA, in front of the Raxco booth.
Finally, here’s Bob Nolan, Raxco Software president and CEO, proudly displaying his Defrag Me! t-shirt.
