The Tommy White Tie Story
It seems like, whenever someone reviews my Blue Moon Studio site, they ask about the Tommy White Tie logo. Either, they like the design or they are curious about the client.
Since this is a relatively new blog, I thought reveal a little of the back story. I used to be involved in the swing and lounge scene in New York City. I met Tom Sunshine, the owner and Creative Director of TommyWhiteTie.com during that time. His web site was kind of like an online speakeasy. It wasn’t private, but it was meeting place for people who appreciate cocktail culture. You might meet loungers, swing dancers or retrophiles there.
Tom was also a web designer and he had an idea of how he wanted to brand the site. He liked the retro-inspired work of Micheal Doret as well as Shepard Fairey’s work. And we both were fans of House Industries. Tom asked if I could design the logo in the style of those artists.
I presented several loose comps in black & white, then tightened three of the finalists in color.
TommyWhiteTie.com had a nice long run before ceasing to exist a couple years ago. But the memories will last for those that frequented it. And I’m sure people will continue to ask about it when they see the logo on my site.
