I met Brandt Smith and his wife one night when I was out at the Bar at Chateau Marmont. They were visiting from Texas. After we exchanged business cards, I told him that I hated his company’s logo. Emerge Technologies make retractable electronic devices. I don’t have a copy of the original logo, but the symbol just had too many details that were distracting.

horizontal logo

I removed all the filters and stripped it down to it’s essence. I also gave them a stronger, more appropriate supportive font. I kept their corporate colors. I just picked a better purple. I, also, gave them both a horizontal and a vertical version.

admin Corporate, News, identity electronics, retractable