Hollywood writer, director and actor Mike Binder called me about working with him to come up with branding ideas for his new comedy web platform, JokeyPhone.
JokeyPhone is a tool to help people tell, hear, remember, and pass on great jokes. It’s a website and a phone app that allows you to access hundreds of jokes from thousands of categories in lightning quick video files.
The key to all this is the unique teleprompter which can be accessed from your webcam or phone camera.
An ad agency in New York City designed the JokeyPhone site, but Mike wanted to extend the brand. This is the JokeyPhone homepage:
An obvious way to extend the brand was to have JokeyPhone in Spanish. Another way was JokeyPhone Kids, where kids could tell jokes with the help of their parents. Here are the homepages I designed:
The versions are color coded. The JokeyPhone Kids version includes banner ads I designed for target advertisers Nickelodeon and FAO Schwarz. The spanish site has a banner ad I designed for the spanish version of Mike’s next film project, No Talent Jones.
You can check out the beta version JokeyPhone here. It’s fun!
I’ll be posting more JokeyPhone branding soon.
admin Entertainment, Kids, branding branding, funny, jokes, Kids, laugh, phone, spanish
Warner Brothers in Burbank hired me to design a logo for Warner Bothers India. Now That’s Hollywood is going to be a WB channel in India that shows classic Hollywood films.
Their primary concern was that it would read at 2 inches square. I presented about 12 tight, digital black & white sketches. They seriously considered these three before picking the middle version to have color added. I wanted the logo to be reminiscent of the Hollywood Walk of Fame, but I didn’t want it to be a literal interpretation of it. I also went with warm colors to give it a slight old Hollywood feel.
admin Entertainment, News, identity Bollywood, branding, fame, film, Hollywood, identity, India, logo, star, television, TV, Warner Bros.
After working on a new masthead for months, Salon City magazine finally picked one. I may have done more comps for this project than any project I’ve ever worked on. I may eventually do a Case Study but I wanted to show the final now.
Steve Casciola, Publisher & Editor-in-Chief of Salon City magazine, wants to take the magazine from a beauty magazine to an international lifestyle magazine. The projected demographics are wide. Steven wants to attract readers of L.A. Confidential and well as readers of Nylon magazine. The challenge with the masthead was bridging the gap between the age groups. My solution of a classic Art Deco face was the standout for all ages in the focus groups.
The face was created by mixing and tweaking a few deco fonts to create something unique for the client. It was important that the weight was heavy enough so that Salon City could compete on the newstands. As Casciola would say, it has to be seen “from 20 feet away”.
This job was a situation where I worked completely virtually. I have yet to meet Steve or anyone on his staff. We communicated via phone and email. But things worked out well. I even ended up writing their tagline, “Where Passion Lives.”
admin Fashion & Beauty, News, identity art, beauty, branding, celebrity, classic, culture, edgy, exploration, fashion, graphic design, hair, identity, international, logo, logos, magazine, masthead, milan, paris, politics, power, print, rare, salon, sex
