Designed to Sell
April 11th, 2010
The problem with key art for independent films is there is often a low budget involved when they are first released. This usually affects the quality of the key art. So, often even quality films shown at top festivals can’t be sold because the presentation is poor.
A distributor in Hollywood asked me to create fresh key art for their DVDs to help them to sell. Here is the first one I created for The Minority.