Software engineer Dominic Chang approached me about branding a new start up. After discussing the project, we decided the best approach would be to come up with a unique name for the company. The name emplementation essentially is a combination of “electronic” and “implementation”. Chang also liked the tagline that BM presented, “elegant business solutions.”

The logo and business cards are shown. The start up website is being developed. Check back soon for the final site.

admin Corporate electronics, software

I met Brandt Smith and his wife one night when I was out at the Bar at Chateau Marmont. They were visiting from Texas. After we exchanged business cards, I told him that I hated his company’s logo. Emerge Technologies make retractable electronic devices. I don’t have a copy of the original logo, but the symbol just had too many details that were distracting.

horizontal logo

I removed all the filters and stripped it down to it’s essence. I also gave them a stronger, more appropriate supportive font. I kept their corporate colors. I just picked a better purple. I, also, gave them both a horizontal and a vertical version.

admin Corporate, News, identity electronics, retractable