Volume 1 was intended to get attention and introduce people to Hypnotica. It worked. Volume 2? Warm and friendly.

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Hypnotica is a personal development guru. With his first DVD – Volume 1, producer Steve Myles wanted a DVD jacket that was impactful to introduce him to the public and establish him as a brand.

I designed a cover that reflected Hypnotica’s intense personality and that looked like he was being interrogated.

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